Out of a total 62 interviews, I conducted 10 interviews with NPO stakeholders (i.e., campaign organizers, volunteer leads, fundraising and marketing directors from national NPOs as well as global agencies like Greenpeace and ActionAid), 11 world changers, and 2 sponsors from the US, Greece, Dubai, and the UK. It was really interesting to realize the struggles of world changers in taking action and creating an NPO (especially in the crisis-struck Greece), indicating the need for facilitating the transition from one segment to the other. We also gathered 105 submissions from our online questionnaire; all data were analyzed and grouped into clusters based on different criteria from our value propositions (e.g., "how often do you support online causes or petitions?" for followers, or "how do you recruit volunteers?" for action-based NPOs). It was really important to understand the different roles of archetypes (i.e., user, influencer, recommender, decision-maker) within each segment, which helped me build a detailed diagram of how decisions to join the platform move through the organization chart of the NPO segment. Using the information from Customer Discovery we designed the first draft of our business model, illustrating how stakeholders communicate and revenue is created (see figure). Sketching was used to illustrate the creation of a project on the platform (e.g., "Felicia's Food") and the process for getting revenues through supporters (using social media) and backing of the project from local businesses (e.g., a restaurant).